WELL MADE PROTEIN BRANDING

Well Made is a premium protein shake brand concept designed for modern, design-conscious women. Taking a lifestyle-first approach to wellness and performance nutrition, the brand pairs thoughtful ingredients with bold design and the tagline “Made to Live Well.” The visual identity is inspired by mid-century modern geometry, creating a custom W/M mark from a system of simple geometric shapes. The identity pairs the dramatic font contrast of Lust with the clean, high-contrast Bicyclette, while a vibrant palette of red, burgundy, lavender and white gives the brand an energetic, sophisticated personality that feels as good as it looks.

Concept Development, Design