Julie Friedman is a Senior Graphic Designer and Art Director with more than 20 years of experience creating brand identities, editorial design and marketing materials across print and digital platforms.
Values
TO BE EFFECTIVE, FIRST UNDERSTAND.
Before I design, I get to know the audience, do the research and understand their needs and expectations. Empathy is the most valuable tool.
GO THE EXTRA MILE.
With any project, large or small, I put in the work. If things don’t feel right, then the job isn’t done. Things get checked, and then checked again. Taking extra steps throughout the design process ensures a quality product and experience.
GET CREATIVE.
Thinking beyond the obvious and identifying parallel relationships — visually and conceptually — is key. Being a visual person allows me to see things differently to create a specific message and translate that into a unique solution.
Accolades
2019 Communication Arts Illustration Annual Shortlist, Eames Butterflies
2020 Communication Arts Illustration Annual Shortlist, Confetti Car
2020 American Illustration 39 Online Collection, Confetti Car