The Livingston County CVB serves as the marketing and promotional arm of Michigan’s Livingston County, positioning the region as a destination for visitors, motor coach tours, meetings and conventions. Alongside a small team at Octane Design, I led a rebrand that clarified the destination through a succinct brand promise and messaging, a relevant color palette, flexible plug-and-play marketing and advertising templates, and emotional, vivid language — culminating in a new external visual identity anchored by a clear, location-forward name and logo: Explore Brighton Howell Area.